Brand Positioning
Target MarketLarge and medium-sized apartments, artistry and design, diversified aesthetics, color style furniture, Art deco, Memphis these sub-markets.more
Demand EscalationAccording to Maslow's hierarchy of needs theory, with the upgrading of consumption and the change of lifestyle, consumers of large and medium-sized households no longer only focus on the function of home products, but have higher requirements for aesthetics.more
Target PopulationFirst- and second-tier cities, 25-35 years old, petty bourgeoisie, designer, certain consumption power, certain artistic accomplishment, and certain aesthetic vision.more
Less CompetitionCompared with other sub-markets such as small houses, functional furniture, and log style, sub-markets such as large and medium-sized houses and diversified aesthetics have not yet formed obvious brand advantages and leading positions.more
Brand concept
The concept of "light luxury, creativity, and comfort" has always been adhered to. We follow scientific and reasonable material selection standards, use green and healthy production materials, give subtle creative thinking, bring refreshing personalized customized home, and let you enjoy the comfort and elegance of home life.